BA+ Digital Marketing & Media Management

BA Digital Marketing

Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.

 

Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.

Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You’ll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.

Our Digital Marketing foundation degree course also includes a Higher Technical Qualification (HTQ) Level 4 in Digital Community Management (subject to approval). Find out more below.

Medium of Instruction

The medium of instruction shall be in English

Attendance

For the purpose of calculating attendance, each semester shall be taken as a Unit.
A student shall be considered to have satisfied the requirement of attendance for the semester if he/she has attended not less than 75% in aggregate of the number of working periods in each of the subjects compulsorily.

Eligibility

12th Passed